Trends Affecting The Flower Industry
The flower industry has undergone various changes over time and these changes continue to make waves as time goes on. Like many other businesses, florists have to keep up with the many trends that affect the industry because these factors are the very variables that determine your profit margins. The thing you have to keep in mind is that these trends are not only localized but global. The thing to keep in mind is that while there are a number of them, there are quite a few that make it to the top of the list namely the changes in consumer markets and the overall demand as well as the changes in marketing and distribution. But the question is, what causes these changes in what is probably one of the oldest trade in the world?
First off, people are no longer buying as many flowers as they used to. Studies show that regular flower sales have dropped in the last forty years due to the changing demographics. Nowadays, people are all about practicality. Therefore, someone will prefer a new hairdo, a manicure or a latte as compared to a bouquet of flowers. The biggest reason for this is that people consider the a little cumbersome and then there is the fact that people are more socially conscious now than they were before. So, while people are buying more flowers for specific events such as Valentine’s and Mother’s day, we have a lot more avoiding flowers in an effort to protect bee colonies in the ever increasing threat of colony collapse disorder.
Another major trend that affects the flower business is the overall popularity. Once upon a time, roses were the most popular flowers but over time, other flowers have become more and more popular such as daffodils and the most recent common flower in wedding bouquets, lilies. In the same way, flower arrangements have also changed, many flower delivery florists report that the flower delivery Melbourne is a lot different compared to what these florists may have delivered say ten years ago.
Last and definitely not least is the fact that there are major extremes when it comes to demand and supply. Save for the obvious holidays such as Valentine’s Day and Mother’s Day, there is virtually no demand. Of course, you might get lucky with the occasional birthday and anniversary but if you cannot come up with ways to stay afloat in the downtime, your business may just fail. Competition is stiff in this business and to keep your head over water, you might be forced to keep up with the latest trends.
Despite the floral business being one of the toughest, the good news is that as far as weddings are concerned, there has never been a better time to be a florist. Studies show that while people rushed to the registry office for quick weddings in the past, young people are going big with weddings which means that florists are preparing more wedding bouquets now than before. This is a good thing especially since a big chunk of florists’ incomes come from weddings.
Well, there you have it. The flower industry, though it has been around for the longest time, has probably had more ups and downs than most but continues to stand strong. But as a florist, what really determines whether your business actually lives to see another day is how creative you are.